A View from Erica Naone
A startup aimed at tracking live events on the Web unveils its product.
At the South By Southwest interactive conference earlier this year, I wrote about a company called LiveMatrix, which tracks live events on the Web including streaming video, auctions, sales, and competitions. By providing a listing for the Web that resembles TV timetables, the company hopes to “make the time dimension of the Web searchable,” according to cofounder Nova Spivack.
The company launched today at TechCrunch Disrupt in New York City, sharing more details of the look and feel of the site. In the video below, Spivack demonstrates LiveMatrix in action. The company is indexing about 80,000 live events per week to start, and plans to increase that number going forward.