We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Intelligent Machines

Making Art Pay

A startup seeks to undercut Photoshop with subscription software.

By reducing development costs and making new features possible, cloud computing promises to create opportunities for software developers. A New York-based startup called Aviary is hoping to cash in on that promise by offering graphics programs that compete with far more expensive software.

Aviary’s software allows anybody with a Web browser to draw illustrations or edit photographs.

Founded in 2007, Aviary uses Adobe’s Flex, a general-purpose platform for developing Internet-based applications, to make software that lets people modify photos, create illustrations, and share the results. Aviary’s applications run in Flash, through the Web browser on a user’s computer. Images are saved to the company’s private servers rather to a local disk drive–the conventional way of storing files. The private servers are continuously backed up to Amazon’s S3, a service that provides bulk online storage. If Aviary’s servers become overwhelmed because of, say, a glut of users, the system stays afloat by transferring files from S3 to users instead.

This story is part of our July/August 2009 Issue
See the rest of the issue

Aviary’s software development process has been the work of just a dozen or so programmers, and it has afforded a quick return on their effort. Because they can update the software as often as they like without requiring users to install patches or upgrades, a working version of an application can be rolled out the door as soon as it’s complete, with refinements made later. Matt Wenger, president and CEO of the software company GroupSystems, says that cloud applications can be cheaper to develop than other types of applications, especially because it removes the need to worry about how and where users install software. “You write one version of the application and you install it in your own controlled environment [on your servers],” he says, “and any changes are tested and rolled out in that environment. The net of it is that you spend hundreds of hours less in support over the life of a product for a group of customers.”

But while cloud computing can make product development and marketing more efficient, it has its own quirks. For example, Aviary needed a way to save huge image files quickly across a network. “An artist’s work flow generally requires frequent saving,” says Avi Muchnick, Aviary’s founder. “This means that we’d theoretically need the capability to send huge files multiple times in the span of a few minutes.” But constantly sending large image files back and forth over the Internet would strain Aviary’s servers and frustrate users with slow connections. The company’s solution is to detect incremental changes and transfer only those small pieces of the file that have changed.

The New York Daily News invited readers to create their own version of Air Force One’s ill-advised flyover of Manhattan in April.

Cloud computing provides more than just convenient storage. When artists allow people to use and modify their work through other media-sharing websites, the result can be a free-for-all. But ­Aviary tracks changes in images, so there is a record of how the work has been used. Artists can even levy royalties, which ­Aviary’s software enforces automatically. If a person creates an image and assigns it a royalty of 50 cents, and another artist incorporates it into a composite work and wants to sell it, the second artist would have to sell the composite image for at least 50 cents, with that money going back to the original creator. This easy royalty-sharing scheme creates a business model for artists that would have been impossible without cloud computing.

Aviary’s software offers fewer features than Adobe’s Photoshop and Illustrator, the gold standard among graphic designers and artists. But converts like Shawn Rider, manager of technology solutions at PBS, say they like it because they can access files from any Internet-connected computer and collaborate easily with other users, all for a very low price. Aviary offers access to a free version of its software with basic design tools. For $9.99 a month, users get more features as well as access to the royalty-sharing system.

Aviary also provides an application programming interface (API), which allows other businesses to integrate its image-editing tools into their websites. The New Yorker has used the tools for a cartoon contest, and the New York Daily News recently held a photo-editing contest to alter the image of Air Force One’s embarrassing flyover of New York City in April.

As for the future, Aviary is looking beyond image editing. In March, the startup acquired Digimix, a small company that makes Web software for audio editing; it may also start developing software for inexpensive online video editing, which should have a ready market among the hordes of YouTube contributors

Want to go ad free? No ad blockers needed.

Become an Insider
Already an Insider? Log in.
More from Intelligent Machines

Artificial intelligence and robots are transforming how we work and live.

Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.