Edit

A View from David Appell

The Cost of Spam

U.S. workers spend 2.8 minutes a day deleting the average of 18.5 spam messages they receive a day, costing their respective businesses nearly $22 billion per year, according to this Washington Post article. That works out to just over 9…

  • February 3, 2005

U.S. workers spend 2.8 minutes a day deleting the average of 18.5 spam messages they receive a day, costing their respective businesses nearly $22 billion per year, according to this Washington Post article. That works out to just over 9 seconds per message, which I’m guessing is about twice what it takes me to read a spam message before deleting it. Still, that’s a pile of cash, but you have to be careful with these kinds of microcalculations. How much time do workers waste combing their hair?

The results come from a survey of 1000 adults, and clearly shows what the problem is: 14 percent of spam recipients actually read messages to see what they say, and 4 percent of the recipients have bought something advertised through spam within the past year. Four percent! No wonder ther”s so much unsolicited email being sent–it works.

Uh oh–you've read all five of your free articles for this month.

Insider Online Only

$19.95/yr US PRICE

You've read of free articles this month.