Skip to Content

Facebook’s Content Blocking Sends Some Very Mixed Messages

A tool to censor content in China seems at odds with the social network’s inaction over fake news in the U.S.
November 23, 2016

Facebook has reportedly built a new censorship tool as part of its bid to succeed in China—a revelation that’s hard to square with its response to its fake-news problem.  

Many Internet giants have tried to crack China in the past. But it typically requires a softening of principles, which was perhaps best demonstrated in 2006, when members of Congress in the U.S. accused Yahoo, Google, and Microsoft of “sickening collaboration” with the Chinese government over their decision to censor content.

Mark Zuckerberg, though, has made no secret of the fact that he aims to succeed where others failed. And now, according to the New York Times, the social network has built systems that can be used to stop certain content from appearing in news feeds. Sources tell the newspaper that the software was developed specifically to help Facebook “get into China.”

Mark Zuckerberg, right, gave Chinese premier Li Keqiang a warm welcome at the China Development Forum earlier this year.

According to the report, the censorship wouldn’t be directly performed by Facebook itself. Instead, the software would allow a third party to monitor content being posted to the social network, then stamp out items as it saw fit. The initiative has apparently proved divisive at Facebook. Some employees are said to have quit over its development.

Those may not be the only qualms to be aired. Critics will no doubt compare this to the ongoing issue of fake news that’s plaguing the social network in the U.S. If the company might be prepared to censor Chinese content, why not block misinformation, too?

The problem, of course, is making the call: deciding what's true and false can be difficult. As Eugene Kiely, the director of FactCheck.org, explained to Bloomberg: “There’s bad information out there that’s not necessarily fake. It’s never as clear-cut as you think.” Mark Zuckerberg is very much aware of that issue. Indeed, he has publicly stated that he wants the social network and its staff to “be extremely cautious about becoming arbiters of truth.”

That’s probably why Facebook’s only solution to the fake-news issue so far has been to halt the provision of ads to sites that peddle false information. Zuckerberg has promised that more will be done, but we shouldn’t expect it in a hurry—especially given his warning that the issues are “complex, both technically and philosophically.”

The censorship tool developed for China seems to neatly sidestep that weight of responsibility, instead passing the reins over to a third party. That may be enough for Zuckerberg to convince himself that Facebook isn’t acting unethically by censoring content. But this man is in charge of one of the primary conduits through which over one billion people receive news and information. Passing the buck is no longer an option, even if it does help you make it in China.

(Read more: The New York Times, Bloomberg, “Regardless of Its Influence on the Election, Facebook Needs to Change,” “Facebook’s Fake-News Ad Ban Is Not Enough,” “Mark Zuckerberg’s Long March to China”)

Keep Reading

Most Popular

A Roomba recorded a woman on the toilet. How did screenshots end up on Facebook?

Robot vacuum companies say your images are safe, but a sprawling global supply chain for data from our devices creates risk.

A startup says it’s begun releasing particles into the atmosphere, in an effort to tweak the climate

Make Sunsets is already attempting to earn revenue for geoengineering, a move likely to provoke widespread criticism.

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

These exclusive satellite images show that Saudi Arabia’s sci-fi megacity is well underway

Weirdly, any recent work on The Line doesn’t show up on Google Maps. But we got the images anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.