Skip to Content
Uncategorized

The Best Part of Google+ is That You Aren’t on It

Google’s social network isn’t for everyone, which is precisely why it’s so good
November 16, 2011

For all the hate poured on Google+ of late, you’d think it was the next Wave, Buzz or Color app. But before you write off Google’s experiment in social media completely, consider this: the best thing about Google+ might just be that it remains the playground of early adopters.

Think about the taxonomy of social media. Facebook is for pictures of kids. Twitter is for news. And LinkedIn, if you use it, is the place where recruiters try to recruit other recruiters for purposes of recruitment.

Google+ fills a need - it’s the place where you can discuss things other than cat pictures, and at length. Sure, Facebook sort of fits the bill, but there’s always the possibility that someone’s idiot cousin will derail an otherwise productive discussion with an ungrammatical side-swipe that closes with a quote from Ayn Rand.

Remember, if you can, what Twitter was like in the early days. Or Facebook before the addition of all those obnoxious games. Every social network has a life cycle, starting with a blissful honeymoon free of the opinions of late adopters, and then declining into the vulgate as they come on board.

Last week’s traffic at Google+ was nearly a record, so this period won’t last long. Google seems determined to integrate Plus into search, Android, music and probably everything else they can think of. As it the titans of Mountain View do all they can to clog their still pristine creation with the sousveillance-style sharing pioneered by Facebook, its utility will decline.

Which is precisely why there will always be an appetite for the next new thing in social networking – just as there is in music, fashion, slang, reality television, movies, books, morality, politics…

Deep Dive

Uncategorized

Our best illustrations of 2022

Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.

How CRISPR is making farmed animals bigger, stronger, and healthier

These gene-edited fish, pigs, and other animals could soon be on the menu.

The Download: the Saudi sci-fi megacity, and sleeping babies’ brains

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. These exclusive satellite images show Saudi Arabia’s sci-fi megacity is well underway In early 2021, Crown Prince Mohammed bin Salman of Saudi Arabia announced The Line: a “civilizational revolution” that would house up…

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.