Skip to Content
Uncategorized

Pay to Play

Can AOL become the NFL of video games? Reuters reports today that America Online will be launching AOL Ladders: an online gaming league for Playstation 2 gamers. Players will be able to take on each other in titles such as…
December 10, 2003

Can AOL become the NFL of video games? Reuters reports today that America Online will be launching AOL Ladders: an online gaming league for Playstation 2 gamers. Players will be able to take on each other in titles such as Madden 2004 and Tony Hawk’s Underground. Basic access to Ladders will be included with an AOL membership, though gamers who want fancier prizes and features can upgrade for between $9.99 - $19.95 per month. As if.

These are rough times for AOL, which his lost about 2 million subscribers in the past year. But a “premium” gaming club is unlikely to stem the mass exodus. The Internet is littered with pay-to-play services like Total Entertainment Network and MPlayer. The first wave hit in the late 90s, when companies tried to monetize the burgeoning community for online games like Quake. The problem then – and now – is that most gamers have the time, will, and chops to organize online tournaments all by themselves. AOL is going to need to have some pretty compelling prizes if they want a SOCOM II fan to cough up twenty bucks a month.

Deep Dive

Uncategorized

Five poems about the mind

DREAM VENDING MACHINE I feed it coins and watch the spring coil back,the clunk of a vacuum-packed, foil-wrappeddream dropping into the tray. It dispenses all kinds of dreams—bad dreams, good dreams,short nightmares to stave off worse ones, recurring dreams with a teacake marshmallow center.Hardboiled caramel dreams to tuck in your cheek,a bag of orange dreams…

Work reinvented: Tech will drive the office evolution

As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.

The way forward: Merging IT and operations

Digital transformation in any industry begins with bridging the gap between two traditionally separate teams.

Investing in people is key to successful transformation

People-related factors like talent attraction and retention and clear top-down communication will determine whether your transformation progresses or stalls.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.