Cover Story
What Facebook Knows
The company’s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our dataand remake our view of society.
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July/August 2012
Also in This Issue
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Featured Story
The Great German Energy Experiment
Germany has decided to pursue ambitious greenhouse-gas reductions—while closing down its nuclear plants. Can a heavily industrialized country power its economy with wind turbines and solar panels?
David Talbot
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Featured Story
Biology's Master Programmers
For more than a decade, synthetic biologists have promised to revolutionize the way we produce fuels, chemicals, and pharmaceuticals. It turns out, however, that programming new life forms is not so easy. Now some of these same scientists are turning back to nature for inspiration.
Michael Waldholz
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Letters and Comments
Feedback
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From the Editor
The Planetary Experiment
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Graphiti
Is Facebook Worth It?
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Notebooks
Lesson Learned
Data Dystopia
Safe Science
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Demo
Building an Organ on a Chip
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Hack
Lithium-Ion Battery
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To Market
Technology Commercialized
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Q & A
Max Levchin
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Photo Essay
Star Gazers
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Business Impact
The Value of Privacy
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Reviews
The Facebook Fallacy
You Will Want Google Goggles
Why Publishers Don't Like Apps
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From the Labs
Materials
Energy
Information Technology
Biomedicine
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27 Years Ago
Reshaping the Human Species
