We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Antonio Regalado

A View from Antonio Regalado

Is This Why Google Doesn’t Want You to Drive?

Getting you to take your eyes off the road could be worth billions in new search revenue to Google.

  • March 5, 2013

Google has never said exactly how it will make money off the self-driving vehicles it has been developing. Will it manufacture cars? Try to become the operating system for our highways?

driverless car illustration
Surfin’ time: A drawing from a Google patent on driverless vehicles shows the driver accessing a smartphone app.

I think one answer could be a lot simpler.

It struck me while reading a patent on automated vehicles that was issued to Google on January 8th of this year. The patent, titled “User interface for displaying internal state of autonomous driving system,” covers the idea of a vehicle dashboard that uses lights to cue a driver when it’s safe to relinquish control of their vehicle to a computer.

The patent includes an extremely telling schematic (shown above) of a driver behind the wheel of a self-driving car. Because what will people do when the car is driving? Obviously, they’re going to play with their iPhones.

While Google has never said how it plans to commercialize automated vehicles, it’s clear that keeping people’s eyes on the Web instead of on the road could itself mean a substantial boost to the company’s revenues. Based on my wife’s use of her phone during road trips, I estimate it’s actually worth billions of dollars in new search revenue to Google.

Baloney, you say. Well, getting people to use Google services instead of doing something else is already a key strategy of Google’s. That is one reason the company can afford to maintain its free Android operating system for smartphones. All those phones mean more people on the Internet, searching via Google, and clicking on ads.

So just how much could Google earn by making sure drivers are not distracted from the Internet? Here’s my calculation, based on U.S. Census data:

There are 250 million adults in the U.S., of which 119 million work. Of those, 76 percent drive to work alone spending about 25 minutes to get there. Round trip, call it an hour. Times 260 workdays per year. That comes to about 23,514,400,000 extra person-hours a year to play with phones out of about 1,460,000,000,000 hours American adults spend awake each year. Or about 1.6% more free time overall.

Given Google’s revenue of $46 billion a year (and assuming the rest of the world behaves like Americans) the calculation suggests that by freeing up commuters to surf the Internet driverless cars are worth an additional $736 million in search revenue to Google.

But because Americans account for more of Google’s business than most people on the planet, because commuting is not the only driving we do, and because there’s no better time for playing on a computer than in the car, I’m going to add my own patented fudge factors and say it’s worth $2 billion a year in search revenue to Google to prevent people from driving.

Oh, and let’s not forget the point of this patent: Google’s car will tell you when it’s safe to start searching.

Want to go ad free? No ad blockers needed.

Become an Insider
Already an Insider? Log in.
More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe to Insider Basic.
  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Print Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.