We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not a subscriber? Subscribe now for unlimited access to online articles.

Tom Davenport

A View from Tom Davenport

Installable Web Apps Will Be the Next Tech Battleground

Why can’t the W3C, Google and Mozilla agree on how to deliver next-generation Web apps online?

  • December 13, 2012

A coming wave of “installable Web apps” could make HTML5 the centerpiece of modern app development—but a battle is brewing over who will decide the format that becomes the industry standard.

“Packaged app” formats will let developers wrap applications built in HTML, CSS, and JavaScript as a traditional native download. Customers are unlikely to notice the difference, because while the apps still tap into their browser’s processing engine, they won’t be caged in a window that was designed for navigating the Web.

The dream for developers, when HTML5 has fully matured, is simple: cross-platform apps that work on any modern device, easy and fast deployment of updates, and, potentially, a direct line to billions of Internet users

The W3C has proposed an open “Widgets” specification with features that should aid mass distribution, like localization for targeting different regions and digital signatures as a trust mechanism. By virtue of being built on open Web standards, the widget specifications are already compatible with certain smartphones, TVs, and even classroom whiteboards—but the W3C isn’t the only one trying to define the de facto Web app format.

Meanwhile, Google and Mozilla are working on their own packaged app initiatives. Both have their own fledgling HTML5 app stores, undoubtedly inspired by the success of Apple’s native app store. 

To their credit, Mozilla promises an open API so indie developers can experiment with new ways to deliver from the Firefox Marketplace, which may stir innovation. Mozilla’s recent investment in dynamic app platform Everything.me could also be indicative of its ambitions for Firefox OS. It’s too early to gauge Google’s strategy, but it is quietly curating an impressive collection of Web apps, designed for its Chrome browser, in the Chrome store

Bruce Lawson, a web evangelist for Opera, wishes the competitors would collaborate on one interoperable specification, and told me that the dozen or so proposed alternatives seem unnecessary. 

“Why do they all have formats?” he said. “The answer is, of course, everyone wants to do it their own special way and encourage developers into their ecosystem. If you were cynical, you’d say ‘lock people in.’ But I’m not cynical.” 

Neither Google nor Mozilla responded to my request for comment.

Perhaps I’m a bit more cynical. Free-market advocates might defend companies taking part in this kind of digital arms race, but the Internet always prospers when people work to the same standards. The collaborative effort on HTML5 proves this; by working to a common specification, browser vendors were left to compete on performance and implementation—user-facing factors that improve the overall experience. 

There’s a chance that Web apps will be a lasting format, so it ought to live up to the ideals of the Internet. On the other hand, as XKCD explains, there may be no going back now.

Hear more from Google at EmTech Digital.

Register now
Want more award-winning journalism? Subscribe to Print + All Access Digital.
  • Print + All Access Digital {! insider.prices.print_digital !}*

    {! insider.display.menuOptionsLabel !}

    The best of MIT Technology Review in print and online, plus unlimited access to our online archive, an ad-free web experience, discounts to MIT Technology Review events, and The Download delivered to your email in-box each weekday.

    See details+

    12-month subscription

    Unlimited access to all our daily online news and feature stories

    6 bi-monthly issues of print + digital magazine

    10% discount to MIT Technology Review events

    Access to entire PDF magazine archive dating back to 1899

    Ad-free website experience

    The Download: newsletter delivered daily

You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.