Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Erica Naone

Nokia Acquires Twango

Mobile manufacturer’s goal is to increase Internet services.

  • July 24, 2007

On Monday, cell-phone maker Nokia announced its acquisition of media-sharing startup Twango. Twango users can upload photos, audio, videos, and text, and they can share these files with a network of friends and family.

Although Twango launched in October primarily as a service to be used through a PC or Mac, cofounder Serena Glover says that it was always intended to work with mobile technology. She says that Twango built its first prototype in the fall of 2004 for a mobile phone, but the company was stopped by difficulties with the format: mobile phones are infamous for using a host of different platforms, and phones at the time were too slow with media files. Twango settled for a Web-based format that, among other things, allowed users to upload files from phones equipped to send e-mail. In January, Twango launched a website designed for phones with XHTML mobile browsers.

Glover says that plans for Twango’s new direction under Nokia aren’t yet firm, but it sounds as though the focus will be on developing easier interfaces for using Twango on mobile devices. Glover points out that uploading from a mobile phone via e-mail is too technically difficult for many people to do comfortably. It’s likely that new developments will be best for users with Nokia products, but Glover says that account holders will be able to continue using the service from any phone or computer.

Nokia seems interested in the company as part of an effort to expand Internet services for high-end products such as its N-series multimedia computers. Nokia communications manager Camilla Gragg says that acquiring Twango is part of a larger goal to give users greater access to social networks and a variety of media.

Cut off? Read unlimited articles today.

Become an Insider
Already an Insider? Log in.
More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.