Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not a subscriber? Subscribe now for unlimited access to online articles.

Business Impact

Electronic Arts hires executive from Microsoft, which taps former EA exec as replacement

SAN FRANCISCO (AP) – The executive who had been overseeing the Xbox video game division for Microsoft Corp. is defecting to Electronic Arts Inc., where he will oversee EA’s lucrative sports division.

Peter Moore, 52, had been vice president of interactive entertainment for Microsoft, responsible for Xbox and the software company’s Games for Windows businesses. Moore will switch to EA in September and report to EA CEO John Riccitiello.

”He’s the exact right guy to do the job,” Riccitiello said in a phone interview Tuesday with The Associated Press. Riccitiello, formerly an executive at Wilson Sporting Goods Co. who knew Moore when he was at Reebok International Ltd., said he’s wanted to recruit Moore for a decade.

”He was the toughest competitor we’ve ever seen,” Riccitiello said.

Another gaming executive is going in the other direction: Microsoft said Tuesday it hired EA veteran Don Mattrick to replace Moore. Mattrick will start at the end of July. Mattrick left his role as president of EA’s studios last year, after 15 years with the company.

Mattrick has worked as an adviser to Robbie Bach, head of Microsoft’s entertainment division, for the last several months. He’s helped Microsoft refine its strategy to connect music, video, video games and communications, Bach said.

EA’s newest hire comes as Riccitiello orchestrates a sweeping reorganization of the No. 1 video game publisher, which has struggled in recent quarters to deal with the industrywide disruptions caused by new gaming consoles. EA’s losses widened last quarter by 56 percent to $25 million, and revenue slid 4 percent to $613 million.

In February, CEO Larry Probst resigned and was replaced by Riccitiello, who first joined Redwood City-based EA in 1997, then rose to president and chief operating officer before leaving in 2004 to co-found a venture capital fund.

Riccitiello is rebuilding EA around four distinct business units, including sports, which will be headed by Moore. About one-third of EA revenue comes from sports titles; the company owns such lucrative franchises such as ”Madden NFL,” ”NBA Live,” ”Tiger Woods PGA Tour” and ”FIFA Soccer.”

While at Microsoft for the past four years, Moore helped launch the next-generation Xbox 360 console and sell 11.6 million units. He also helped develop Xbox Live, which connects 7 million gamers over the Internet. In an interview Tuesday, Bach called Moore the ”marketing brains” behind the launch of the wildly popular ”Halo 2” game.

EA’s stock rose $1.38, or 3 percent, to close at $49.47. Microsoft shares gained 75 cents to close at $30.78.

Tech Obsessive?
Become an Insider to get the story behind the story — and before anyone else.

Subscribe today
More from Business Impact

How technology advances are changing the economy and providing new opportunities in many industries.

Want more award-winning journalism? Subscribe to MIT Technology Review.
  • Print + All Access Digital {! insider.prices.print_digital !}* Best Value

    {! insider.display.menuOptionsLabel !}

    The best of MIT Technology Review in print and online, plus unlimited access to our online archive, an ad-free web experience, discounts to MIT Technology Review events, and The Download delivered to your email in-box each weekday.

    See details+

    12-month subscription

    Unlimited access to all our daily online news and feature stories

    6 bi-monthly issues of print + digital magazine

    10% discount to MIT Technology Review events

    Access to entire PDF magazine archive dating back to 1899

    Ad-free website experience

    The Download: newsletter delivery each weekday to your inbox

    The MIT Technology Review App

  • All Access Digital {! insider.prices.digital !}*

    {! insider.display.menuOptionsLabel !}

    The digital magazine, plus unlimited site access, our online archive, and The Download delivered to your email in-box each weekday.

    See details+

    12-month subscription

    Unlimited access to all our daily online news and feature stories

    Digital magazine (6 bi-monthly issues)

    Access to entire PDF magazine archive dating back to 1899

    The Download: newsletter delivery each weekday to your inbox

  • Print Subscription {! insider.prices.print_only !}*

    {! insider.display.menuOptionsLabel !}

    Six print issues per year plus The Download delivered to your email in-box each weekday.

    See details+

    12-month subscription

    Print magazine (6 bi-monthly issues)

    The Download: newsletter delivery each weekday to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.