Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Brad King

Why TiVo Still Matters

TiVo’s interactive tools are the company’s latest weapons in its battle with cable and satellite providers for DVR supremacy.

  • December 1, 2005

TiVo continues to tap dance around bankruptcy by pushing more new services into its users’ hands. The company’s latest features: ordering movie tickets and checking the weather, according to this Reuters report.

These are on top of other services TiVo offers: multi-room viewing for recorded shows, access to digital music and photos through the television, TiVo-to-go, which allows users to schedule recording from handhelds or watch recorded shows on mobile devices, and DVD burning capabilities.

Frankly, I’m a big fan of the service – even though I don’t have it myself (at least, I don’t have it through TiVo…there is other hardware and software available). A large reason for their innovativeness, though, is that they’ve been on the ropes almost since they came into existence. Instead of folding up their tent, however, the developers have continually pumped out the best applications. Who knows what is in store for the company over the long haul? But its product lines will surely live on in other devices.

So why does TiVo really matter? Because even its blatantly money-making applications are cool.

A few days ago I wrote about TiVo’s attempt to mollify advertisers and users by creating an on-demand service for commercials. Some readers bristled at the thought that they would ever purposefully watch a commercial, but they are wrong. Imagine this scenario: You’re watching football. Your belly grumbles. It’s time for pizza. It might be nice to pull up an interactive “commercial” menu of the pizza delivery restaurants in your zip code and the specials they’re offering – then click through to order your food.

Tech Obsessive?
Become an Insider to get the story behind the story — and before anyone else.

Subscribe today

Uh oh–you've read all of your free articles for this month.

Insider Premium
$179.95/yr US PRICE

Want more award-winning journalism? Subscribe to Insider Basic.
  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

/
You've read all of your free articles this month. This is your last free article this month. You've read of free articles this month. or  for unlimited online access.