Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

A View from Wade Roush

Forbes on Podcasting

When business magazines start writing about an emerging consumer technology, you know the technology is starting to have a real impact – or at least that the gears are starting to turn in entrepreneurs’ heads. Last week, there was very…

  • April 27, 2005

When business magazines start writing about an emerging consumer technology, you know the technology is starting to have a real impact – or at least that the gears are starting to turn in entrepreneurs’ heads. Last week, there was very perceptive Business Week cover story on blogging. And this week Forbes.com columnist Sam Whitmore writes about podcasting, which he calls “in some ways is even more disruptive and exciting than blogging.”

Whitmore mainly focuses on the licensing issues involved when podcasters play copyrighted music or create mashups. But he’s also aware that blogs and podcasting, together, fundamentally upset the one-to-many, we-experts-talk-to-you-naïfs model of the traditional media. And that’s what interests me most about podcasting. It’s a reasonably easy and cheap way for amateurs to broadcast their thoughts and passions, even if it’s only to a small audience consisting mainly of other podcasters
(as I believe it still does now, despite the recent finding by the Pew Internet & American Life project that one in four owners of iPods or MP3 players have downloaded podcasts) .

By all means, track the blogs and watch all those crusty old newspapers and magazines writhe in agony, wondering whether to join in or turn their backs,” Whitmore writes. “Just don’t forget to put on your earphones and enjoy the new show, too.

Want more award-winning journalism? Subscribe and become an Insider.
  • Insider Plus {! insider.prices.plus !}* Best Value

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

    Bimonthly digital/PDF edition

    Access to the magazine PDF archive—thousands of articles going back to 1899 at your fingertips

    Special interest publications

    Discount to MIT Technology Review events

    Special discounts to select partner offerings

    Ad-free web experience

  • Insider Basic {! insider.prices.basic !}*

    {! insider.display.menuOptionsLabel !}

    Six issues of our award winning print magazine, unlimited online access plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

    Bimonthly print magazine (6 issues per year)

  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.