Search Engines
The Pew Internet & American Life Project is out with a new survey on how users interact with search engines, and that results are somewhat discouraging. As the project summarized it, “Internet searchers are confident, satisfied and trusting – but they are also unaware and nave.”
Users tend to quickly settle on one or two particular search engines, although two-thirds say “they could walk away from search engines without upsetting their lives very much.”
They say they trust their favorite search engines, but there’s a distressing lack of understanding of how engines rank and present pages – only 38 percent of users are aware of the distinction between paid or “sponsored” results and unpaid results.
“And only one in six say they can always tell which results are paid or sponsored and which are not.”
The funny part about this last bit is, nearly half of users say they would stop using search engines if they thought the engines were being unclear about how they presented paid results.
A PDF of the report is here.
Keep Reading
Most Popular
Large language models can do jaw-dropping things. But nobody knows exactly why.
And that's a problem. Figuring it out is one of the biggest scientific puzzles of our time and a crucial step towards controlling more powerful future models.
How scientists traced a mysterious covid case back to six toilets
When wastewater surveillance turns into a hunt for a single infected individual, the ethics get tricky.
The problem with plug-in hybrids? Their drivers.
Plug-in hybrids are often sold as a transition to EVs, but new data from Europe shows we’re still underestimating the emissions they produce.
Stay connected
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.