Users Would Trade Privacy for Better Ads

A study of 1,054 people by an information management research firm in Arizona found that 45% would give up some personal information if it meant that they would get more relevant pop-up and banner advertisements, according to this article in…

Sep 13, 2004

A study of 1,054 people by an information management research firm in Arizona found that 45% would give up some personal information if it meant that they would get more relevant pop-up and banner advertisements, according to this article in Clickz.net, a marketing website.

If you are a privacy activist, you should always read these websites. They have lots of interesting information.