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'Spy Chips' Tested on the Sly

The Chicago Sun Times reports that P&G and Wal-Mart did a secret test of RFID chips in Broken Arrow, Oklahoma, where Max Factor Lipfinity lipstick containers were equipped with RFID chips. “The shelves and Webcam images were viewed 750 miles…

  • November 10, 2003

The Chicago Sun Times reports that P&G and Wal-Mart did a secret test of RFID chips in Broken Arrow, Oklahoma, where Max Factor Lipfinity lipstick containers were equipped with RFID chips. “The shelves and Webcam images were viewed 750 miles away by Procter & Gamble researchers in Cincinnati who could tell when lipsticks were removed from the shelves and could even watch consumers in action,” the article says.

This latest report “proves what we’ve been saying all along,” says Katherine Albrecht, founder and director of Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN). “Wal-Mart, Procter & Gamble and others have experimented on shoppers with controversial spy chip technology and tried to cover it up,” Albrecht says. “Consumers and members of the press should be upset to learn that they’ve been lied to.”

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