In confidential documents seen by the Intercept, Facebook touts its ability to “improve” marketing outcomes with what it calls “loyalty prediction.”
Newspeak: The AI software that powers this capability, called “FBLearner Flow,” was first announced in 2016, though it was presented as a technology to make user experience better, not as a marketing tool.
How it works: The data it uses is anonymized, but includes users’ “location, device information, Wi-Fi network details, video usage, affinities, and details of friendships, including how similar a user is to their friends.”
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