The software company is collecting 10,000 selfies from the public that it will encode in DNA so it can work out how to search for them inside the molecules.
Backstory: DNA is a space- and energy-efficient way to store data like pictures and video. Microsoft says it hopes to add DNA storage to its cloud systems.
Why selfies? That’s a gimmick. (Still, go ahead: send a snapshot to MemoriesInDNA.com and it may be turned into DNA.) But with the 10,000 images, it will encode into DNA a kind of picture database that it will use to develop new search techniques.
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