The firm will show fewer viral hits and more content from people you know in an overhauled version of its News Feed.
The changes: Facebook says it will prioritize posts from friends and family to "spark ... meaningful interactions," and de-emphasize content from publishers and brands. It hopes that means more back-and-forth discussion on its pages.
Upshot: The social network says it expects time spent on Facebook to fall as a result of the move but reckons that interactions on the site will become more "valuable." Whatever that means.