Skip to Content

Coming in 2020, a Dyson Electric Car

September 26, 2017

Forget vacuum cleaners and hand dryers: the British consumer engineering firm now wants to become an automaker. The BBC reports that Dyson currently has 400 staff developing a car at its U.K. headquarters, and plans to start selling the vehicle by 2020.

The firm says it will invest $2.7 billion into the project, which will be split equally between vehicle development and battery research. (It’s worth noting that the firm isn’t new to investing in battery technology.) James Dyson says the vehicle will look "radical and different," and be aimed at high-end buyers.  It’s not yet clear where the car will be manufactured. 

Beyond that, details are scant. In fact James Dyson is reported to have told his staff in an e-mail that “competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential."

Rumors of Dyson entering the electric vehicle market have swirled in the past. But the company will be entering a market that is growing more and more crowded, alongside pioneers like Telsa and, increasingly, every conventional automaker, too. Still, despite the competition, James Dyson seems confident: the Financial Times reports that he expects his car division to “quickly” outgrow the rest of the firm. Time will tell if that forecast proves accurate.

Deep Dive


Embracing CX in the metaverse

More than just meeting customers where they are, the metaverse offers opportunities to transform customer experience.

Identity protection is key to metaverse innovation

As immersive experiences in the metaverse become more sophisticated, so does the threat landscape.

The modern enterprise imaging and data value chain

For both patients and providers, intelligent, interoperable, and open workflow solutions will make all the difference.

Scientists have created synthetic mouse embryos with developed brains

The stem-cell-derived embryos could shed new light on the earliest stages of human pregnancy.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.