Skip to Content

Datacoup Wants to Buy Your Credit Card and Facebook Data

Datacoup will pay for your online data, then use it to provide insights on consumer behavior.
September 8, 2014

Datacoup, one of the first companies to offer people money in exchange for their personal data, has finished a closed trial of its service and is now opening it to anyone (see “Sell Your Personal Data for $8 a Month”).

Datacoup will pay up to $10 for access to your social network accounts, credit card transaction records, and other personal information, and will sell insights gleaned from that data to companies looking for information on consumer behavior. Talks are in progress with major consumer brands and financial institutions, says Matt Hogan, CEO of the startup.

Whether an individual user gets the full $10 a month or not depends on which streams of data he’s willing to share. Options include debit card and credit card transactions, and data from Facebook, Twitter, and LinkedIn.

Datacoup won’t provide raw data to companies. Instead, it will provide results of analyses performed on that data. For example, a company might ask Datacoup to provide information on how often women in a certain age group mention coffee on Facebook on the same day they use their credit card in a coffee shop.

Donald Waldman, a professor of economics at the University of Colorado, says services like Datacoup may provide useful insights about the perceived value of privacy. “The fact that people do value their information seems obvious, but the question is, how much do they value it?” he says.

Data streams like those that Datacoup collects could turn out to be worth more than $10 a month. Tens of thousands of people already receive $100 a month from a company called Luth Research in return for very detailed data from their smartphones, tablets, and PCs (see “How Much Is Your Privacy Worth?”).

Hogan expects the price that Datacoup offers people for their data to change as his company assesses the supply of customer information and demand from companies willing to pay for analyses of that data. “The market will decide,” he says.

Keep Reading

Most Popular

A Roomba recorded a woman on the toilet. How did screenshots end up on Facebook?

Robot vacuum companies say your images are safe, but a sprawling global supply chain for data from our devices creates risk.

A startup says it’s begun releasing particles into the atmosphere, in an effort to tweak the climate

Make Sunsets is already attempting to earn revenue for geoengineering, a move likely to provoke widespread criticism.

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

These exclusive satellite images show that Saudi Arabia’s sci-fi megacity is well underway

Weirdly, any recent work on The Line doesn’t show up on Google Maps. But we got the images anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.