Google has quietly bought seven robotics companies, and has given Andy Rubin, the man who originally led the Android project, the job of developing Google’s first robot army. And so, the New York Times suggests it might only be a few years before a Google robot driving in a Google car is delivering products to your door.
I somehow doubt Google has anything quite so futuristic in mind. I think the effort is quite similar to both Google’s self-driving car endeavor and its Android project. In other words, it’s all about gaining a dominant position in markets where data is about to explode.
Take Google’s self-driving cars. Contrary to common perception, the company didn’t “invent” this technology; most carmakers were already working on autonomous system when Google got involved, and academic researchers had made dramatic recent progress—propelled in large part by several DARPA challenges (see “Driverless Cars Are Further Away than You Think”). Google just saw that this was where the automotive industry was headed, and realized that the advent of automation, telematics, and communication would mean a tsunami of data that it could both supply and profit from. Given that many of us spend several hours a day in automobiles, this data could help Google learn more about users and tailor its products accordingly.
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