BlackBerry CEO Thorsten Heins took a shot at Apple today, speaking to a reporter for The Australian Financial Review. While couching his statement in respectful terms–“Apple did a fantastic job in bringing touch devices to market”–Heins nonetheless suggested that Apple was lagging behind. “The user interface on the iPhone, with all due respect for what this invention was all about is now five years old,” he told the Review. Meanwhile, a series of analysts have suggested that Apple is taking too long to release its hardware updates. Charles Golvin of Forrester said that Apple’s current rate of releases is “not an adequate cadence for Apple to remain at the forefront of smartphone innovation today.”
While remaining somewhat agnostic on these specific questions–whether the iOS interface can be improved, and whether Apple is moving too slow–I want to dispute the principles underlying both statements. Technology–and the rhetoric surrounding technology–is too in love with innovation for innovation’s sake. It’s possible for an interface to reach a point beyond which innovation is no longer crucial, and it’s wise for a company to release solid updates at a slower pace rather than faulty updates quickly.
I’ve taken up this first point–that technology can sometimes reach an endpoint, beyond which further innovation is largely superfluous–before. “There’s nothing worse than a product that has reached its telos, its design endpoint,” I said in January of last year, responding to a Wall Street Journal report about TV innovation. I was being sarcastic. The television has, by and large, reached the state it needs to be in. We don’t need 3-D televisions, and while we’ll take larger, flatter, and higher-res screens, most of us don’t care to pay a premium for them. There are certainly ways to improve the television, particularly when it comes to content (see “The Gordian Knot of Television”). But the basic idea of the television–a screen that projects an image of something recorded far away–doesn’t need to change. Most TV innovations at this point are superfluous: innovation for innovation’s sake.
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