First, a little background: Facebook reserves the right to refuse any ad for any reason, and specifically forbids ads for competing services, so it would be well within its rights to ban any such ad.
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However, when marketing strategist and Google+ user Julio Fernandez attempted to reproduce the experiment, he failed. That is, he was successful in posting an ad to Facebook that advertises his profile in Google+.
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Johnson’s announcement of the banning of his ad carried similar calls to action, and he lists “Marketing, Advertising, SEO” under his occupations. In short, everything about this smells like a too-perfect attempt to generate as much publicity as possible. But if Facebook really did ban Johnson’s ad, that’s to his credit—because it worked.