The TechCrunch write-up is like a coming-of-age ritual for a startup. A recent Wired story discusses how startups at the hot incubator Y Combinator all look forward to the day when, after weeks and months of slaving away at their big idea, a writer at the AOL-owned property finally takes note. “The TechCrunch of Initiation,” Y Combinator’s Paul Graham calls that moment.
Then again, sometimes you don’t need to have a brilliant idea for an app or service to garner attention. Sometimes you just need to have a funny one. Take DryerBro. Do you have a problem with remembering to take your laundry out when it’s done? Do you wish there were a technological solution that prodded you when it’s time to move your clothes to the dryer? Me either. Indeed, few people have probably ever really felt a strong desire for such a product.
Even so, TechCrunch wrote up the app, which uses your iPhone’s accelerometer to tell you when your laundry is done (when the machine stops rumbling, it uses Twilio to send you or your friends a message). Why? In a word, because it’s funny–and its creators are funny. As one of the masterminds behind the app, Eric Kerr, told TechCrunch: “Ultimately we want to build out a hyper-local group buying ad platform for laundry detergents. Rough back of the napkin calculations indicate that we’d need roughly $41 million in financing, so we’re asking friends and family to help pony up the dough. We also want to build out the map of every active dryer in the world to hang on the wall of our office.”
Don’t settle for half the story.
Get paywall-free access to technology news for the here and now.
