Skip to Content

DryerBro and the Rise of the Humor App

Apps should be useful, of course. But sometimes it’s enough if they’re just hilarious.
June 7, 2011

The TechCrunch write-up is like a coming-of-age ritual for a startup. A recent Wired story discusses how startups at the hot incubator Y Combinator all look forward to the day when, after weeks and months of slaving away at their big idea, a writer at the AOL-owned property finally takes note. “The TechCrunch of Initiation,” Y Combinator’s Paul Graham calls that moment.

Then again, sometimes you don’t need to have a brilliant idea for an app or service to garner attention. Sometimes you just need to have a funny one. Take DryerBro. Do you have a problem with remembering to take your laundry out when it’s done? Do you wish there were a technological solution that prodded you when it’s time to move your clothes to the dryer? Me either. Indeed, few people have probably ever really felt a strong desire for such a product.

Even so, TechCrunch wrote up the app, which uses your iPhone’s accelerometer to tell you when your laundry is done (when the machine stops rumbling, it uses Twilio to send you or your friends a message). Why? In a word, because it’s funny–and its creators are funny. As one of the masterminds behind the app, Eric Kerr, told TechCrunch: “Ultimately we want to build out a hyper-local group buying ad platform for laundry detergents. Rough back of the napkin calculations indicate that we’d need roughly $41 million in financing, so we’re asking friends and family to help pony up the dough. We also want to build out the map of every active dryer in the world to hang on the wall of our office.”

And there are a few gems from the FAQ section of their site. If my iPhone is on the dryer, how can I receive a text from it? “Valid question, bro. The app is designed to be able to call or text any phone or send an email. Odds are you probably live with someone or chill on the internet all day; use their phone or email yourself.” Why won’t the app work? “Operator error. Bros write perfect code, so our app is flawless. You might have a laundry machine that doesn’t vibrate enough though.”

The team behind DryerBro also brought us itsthisforthat.com, an ingenious site that auto-generates pitches for silly startups. Click once, and you’ll get, “Basically, it’s like a database abstraction layer for cheap vodka!” Click again, and you’ll get, “Basically, it’s like a deal finder for pandas!” or “Basically, it’s like a Zappos for hunters!”

Without having the slightest need for it, I’m sold on the bros’ new app. Then again, it’s free. “If this is the case, sorry,” the team writes in their FAQ, on a scenario in which the app doesn’t work, “you got what you paid for.” If they don’t get their angel investment, let’s hope these guys at least get some stand-up gigs.

Keep Reading

Most Popular

A Roomba recorded a woman on the toilet. How did screenshots end up on Facebook?

Robot vacuum companies say your images are safe, but a sprawling global supply chain for data from our devices creates risk.

A startup says it’s begun releasing particles into the atmosphere, in an effort to tweak the climate

Make Sunsets is already attempting to earn revenue for geoengineering, a move likely to provoke widespread criticism.

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

These exclusive satellite images show that Saudi Arabia’s sci-fi megacity is well underway

Weirdly, any recent work on The Line doesn’t show up on Google Maps. But we got the images anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.