Google announced today that it will now take a site’s speed into account when calculating how high to rank it in search results.
In a post credited to Amit Singhal, Google Fellow, and Matt Cutts, principal engineer for the Google Search Quality Team, the company explained its rationale:
Speeding up websites is important – not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.
This story is only available to subscribers.Don’t settle for half the story.
Subscribe now Already a subscriber? Sign in
Get paywall-free access to technology news for the here and now.