Skip to Content
Uncategorized

Got a Cold? Use Your Cell Phone.

Pickka Med mobile app helps you sort through cold and flu drug options.
December 11, 2009

Ever stared bleary-eyed at the bewildering array of over-the-counter drugs at the pharmacy–aching, sniffling, coughing, and wanting nothing more than to go back to bed? Silicon Valley startup Evincii has an app for that.

The search company launched its Pickka Med mobile application this week to help consumers sort through their choices for first-aid treatments, pain relief, digestive trouble, and cold and allergy medicines. Available for the iPhone, Blackberry, and Android phones, the tool recommends the best over-the-counter drugs to treat specific symptoms, based on age, illness, and any drug allergies. It can even narrow its suggestions based on information from specific store chains, if you allow it access to your location.

The app is simple to use, and helpful–if a little simplistic–for sorting through the (literally) thousands of possible options to treat different combinations of symptoms. Evincii also has a mobile app in beta to help consumers select vitamin supplements, with health food and skin care apps to come. It’s all part of a larger trend toward consumer-oriented medical info apps for the iPhone, Blackberry, and other smart phones.

Keep Reading

Most Popular

10 Breakthrough Technologies 2024

Every year, we look for promising technologies poised to have a real impact on the world. Here are the advances that we think matter most right now.

Scientists are finding signals of long covid in blood. They could lead to new treatments.

Faults in a certain part of the immune system might be at the root of some long covid cases, new research suggests.

AI for everything: 10 Breakthrough Technologies 2024

Generative AI tools like ChatGPT reached mass adoption in record time, and reset the course of an entire industry.

What’s next for AI in 2024

Our writers look at the four hot trends to watch out for this year

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.