Skip to Content
MIT News magazine

Grace W. Ueng ’87

Marketing exec rebounds after near-fatal crash

When Grace W. Ueng was named one of Glamour magazine’s top 10 college women in 1987, an MIT winner was a rarity. Much has changed. “I was touched to see that two of 2007’s top 10 winners were from MIT,” says Ueng, the founder and CEO of Savvy Marketing Group, a North Carolina-based company that specializes in strategic management consulting and marketing advice.

“Being around the best and brightest technical minds early on has certainly helped me,” says Ueng, who was a management science major with a concentration in marketing but also took the requisite engineering courses. The combination has served her well.

Ueng founded Savvy, headquartered in Research Triangle Park, NC, five years ago after serving in executive roles at a number of startup companies. She headed business development at Interactive Magic, a publisher of strategy and simulation games, and she led product-line management for the Minnesota Educational Computing Corporation’s consumer channel.

Although her later studies took her to Harvard Business School for an MBA, Ueng credits MIT with providing many of the critical-thinking and problem-solving skills she uses at Savvy to help companies devise marketing approaches, craft corporate strategy, and develop business plans.

Fulfilling speaking engagements and teaching entrepreneurial marketing, another passion, tend to keep Ueng operating at full speed. However, thanks in part to a life-changing event, she always finds time to swim, practice yoga, and spend time with her 11-year-old son. A near-fatal bicycle accident in California three years ago ultimately taught her more about life than any other experience, she says.

“I am still as focused on the success of the clients that we serve, but I think I have a broader and healthier perspective having experienced a ‘cliff event’–what my neurology team calls the environment in which one almost dies but is able to come back to life,” says Ueng. After her accident, which left her with a fractured neck as well as brain and back injuries, she saw the recovery time as a unique opportunity to reassess her own priorities.

“I always wanted to have a plan,” says Ueng. “But I have learned that life takes some surprising twists and turns–something that I started to learn back at MIT.”

Keep Reading

Most Popular

transplant surgery
transplant surgery

The gene-edited pig heart given to a dying patient was infected with a pig virus

The first transplant of a genetically-modified pig heart into a human may have ended prematurely because of a well-known—and avoidable—risk.

open sourcing language models concept
open sourcing language models concept

Meta has built a massive new language AI—and it’s giving it away for free

Facebook’s parent company is inviting researchers to pore over and pick apart the flaws in its version of GPT-3

Muhammad bin Salman funds anti-aging research
Muhammad bin Salman funds anti-aging research

Saudi Arabia plans to spend $1 billion a year discovering treatments to slow aging

The oil kingdom fears that its population is aging at an accelerated rate and hopes to test drugs to reverse the problem. First up might be the diabetes drug metformin.

images created by Google Imagen
images created by Google Imagen

The dark secret behind those cute AI-generated animal images

Google Brain has revealed its own image-making AI, called Imagen. But don't expect to see anything that isn't wholesome.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.