MoneyAisle aims to turn the tables on the normal workings of the financial industry. A customer who wants to open a bank account or buy a CD logs on to the MoneyAisle site, and banks compete for the deposit by offering different interest rates. The system helps customers find attractive deals and opens up the market to smaller banks, which pay only if they acquire new customers. MoneyAisle plans to expand into loans.
Cost: Free for customers; banks pay a variable transaction fee
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