If you’re in Boston this summer and see a funny device hanging off a pooch’s collar, don’t be surprised. A startup called Snif Labs, which grew out of MIT’s Media Lab, is testing a technology designed to help dogs–and their owners–become better acquainted. When dogs wearing Snif’s tags come within range of each other, the tags can swap ID codes. When the dogs’ owners get home, they can use the company’s social-networking service to trade information about their dogs and themselves. Your dogs have made a connection, the thinking goes; maybe you’d be willing to share advice, dinner, or more. Already, dog owners can meet online through canine-centric websites. “The Internet gives people the freedom to share information; the dog becomes a kind of online avatar,” says Ted Rheingold, founder of Dogster, a social-networking site for people and their dogs. Snif’s tags import the same idea into the real world. Snif–which stands for “social networking in fur”–also lets humans use the Internet to monitor the activities of pets left at home.
Five poems about the mind
Work reinvented: Tech will drive the office evolution
As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.
I taught myself to lucid dream. You can too.
We still don’t know much about the experience of being aware that you’re dreaming—but a few researchers think it could help us find out more about how the brain works.
Is everything in the world a little bit conscious?
The idea that consciousness is widespread is attractive to many for intellectual and, perhaps, also emotional
reasons. But can it be tested? Surprisingly, perhaps it can.
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