Game console makers have long understood that the real value of home entertainment isn’t in the hardware – it’s in the services that make that hardware hum. That’s never more true than now, particularly as network-connected consoles become the norm. Users will pay monthly fees for connectivity, downloads, upgrades, and wireless services – all of which eventually outstrip the revenues generated from the onetime sale of hardware. In fact, game console makers lose their shirts on their products.
It’s the old razor-and-blade axiom. Razors costs almost nothing. They are extremely cheap. But blades – the functioning, replaceable component – are extraordinarily pricey.
Now TiVo – which has long been rumored to be one bad quarter away from oblivion – is floating the idea that it may give its set-top boxes away in hopes of creating a large enough critical mass (and enough digital services) that it can recoup its hardware losses and make itself profitable.
From the Reuters article:
Chief Executive Tom Rogers said the company, whose name has become synonymous with the ability to pause live television and skip commercials, was close to offering a range of pricing options, including one plan that would include a free set-top box.
Our best illustrations of 2022
Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.
How CRISPR is making farmed animals bigger, stronger, and healthier
These gene-edited fish, pigs, and other animals could soon be on the menu.
The Download: the Saudi sci-fi megacity, and sleeping babies’ brains
10 Breakthrough Technologies 2023
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.