Skip to Content
Uncategorized

Why TiVo Still Matters

TiVo’s interactive tools are the company’s latest weapons in its battle with cable and satellite providers for DVR supremacy.
December 1, 2005

TiVo continues to tap dance around bankruptcy by pushing more new services into its users’ hands. The company’s latest features: ordering movie tickets and checking the weather, according to this Reuters report.

These are on top of other services TiVo offers: multi-room viewing for recorded shows, access to digital music and photos through the television, TiVo-to-go, which allows users to schedule recording from handhelds or watch recorded shows on mobile devices, and DVD burning capabilities.

Frankly, I’m a big fan of the service – even though I don’t have it myself (at least, I don’t have it through TiVo…there is other hardware and software available). A large reason for their innovativeness, though, is that they’ve been on the ropes almost since they came into existence. Instead of folding up their tent, however, the developers have continually pumped out the best applications. Who knows what is in store for the company over the long haul? But its product lines will surely live on in other devices.

So why does TiVo really matter? Because even its blatantly money-making applications are cool.

A few days ago I wrote about TiVo’s attempt to mollify advertisers and users by creating an on-demand service for commercials. Some readers bristled at the thought that they would ever purposefully watch a commercial, but they are wrong. Imagine this scenario: You’re watching football. Your belly grumbles. It’s time for pizza. It might be nice to pull up an interactive “commercial” menu of the pizza delivery restaurants in your zip code and the specials they’re offering – then click through to order your food.

Deep Dive

Uncategorized

Our best illustrations of 2022

Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.

How CRISPR is making farmed animals bigger, stronger, and healthier

These gene-edited fish, pigs, and other animals could soon be on the menu.

The Download: the Saudi sci-fi megacity, and sleeping babies’ brains

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. These exclusive satellite images show Saudi Arabia’s sci-fi megacity is well underway In early 2021, Crown Prince Mohammed bin Salman of Saudi Arabia announced The Line: a “civilizational revolution” that would house up…

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.