Skip to Content
Uncategorized

Geolocation Technology

The Associated Press had a nice article yesterday (reprinted here on the CNN website) about how web-based geolocation technology can figure out where you are from your IP address–at least, most of the time.Type “dentist” into Google from New York,…

The Associated Press had a nice article yesterday (reprinted here on the CNN website) about how web-based geolocation technology can figure out where you are from your IP address–at least, most of the time.

Type “dentist” into Google from New York, and you’ll get ads for dentists in the city. Try watching a Cubs baseball game from a computer in Chicago, and you’ll be stymied. Pre-existing local TV rights block the webcast.

The same technology is also being used by a British casino to keep out the Dutch and by online movie distributors to limit viewing to where it’s permitted by license, namely the United States.

Privacy advocates seem most upset that the technology will be used to mislead web visitors with different prices or specially-edited content.

Personally, I’m concerned that the widespread use of geolocation technology will fundamentally change our idea of what the web really means. I’m concerned that errors in the geolocation technology will unfairly penalize people. And I think that there should be a way to turn it off without penalizing the user.

Deep Dive

Uncategorized

Our best illustrations of 2022

Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.

How CRISPR is making farmed animals bigger, stronger, and healthier

These gene-edited fish, pigs, and other animals could soon be on the menu.

The Download: the Saudi sci-fi megacity, and sleeping babies’ brains

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. These exclusive satellite images show Saudi Arabia’s sci-fi megacity is well underway In early 2021, Crown Prince Mohammed bin Salman of Saudi Arabia announced The Line: a “civilizational revolution” that would house up…

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.