SWIPE This
The SWIPE Toolkit is a privacy calculator that lets you calculate the value of personal information requested by websites.
The value of the data is based on the actual retail cost charged by companies like Experian and ChoicePoint.
Ever been asked by a website to enter your address, date of birth, and education? It would cost them $14.50 to purchase that information on the open market ($0.50 from LocatePlus, $2.00 from Merlin Data, and $12.00 from ChoicePoint.)
Keep Reading
Most Popular

The big new idea for making self-driving cars that can go anywhere
The mainstream approach to driverless cars is slow and difficult. These startups think going all-in on AI will get there faster.

Inside Charm Industrial’s big bet on corn stalks for carbon removal
The startup used plant matter and bio-oil to sequester thousands of tons of carbon. The question now is how reliable, scalable, and economical this approach will prove.

The hype around DeepMind’s new AI model misses what’s actually cool about it
Some worry that the chatter about these tools is doing the whole field a disservice.

The dark secret behind those cute AI-generated animal images
Google Brain has revealed its own image-making AI, called Imagen. But don't expect to see anything that isn't wholesome.
Stay connected

Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.