On Friday, the World Health Organization made its debut on TikTok in an effort to combat rampant disinformation about the coronavirus.
The news: The WHO launched its TikTok presence with a video on Friday about what coronavirus is, and a follow-up video on Saturday about when and how to wear a mask. By Monday, the account had garnered nearly 162,000 followers and 1.2 million likes.
The WHO doesn’t quite get it: While TikTok is known for its punchy short loop videos featuring pranks, sarcasm, and dancing, the WHO’s launch on the platform was rather stoic. In the first video, Benedetta Allegranzi, the technical lead of infection prevention and control, simply runs through basic facts about the coronavirus. It’s all very “public service announcement” in tone. The second video is plainer still, featuring some elevator music and slides detailing when and how a person should wear a face mask, with a demonstration by April Baller of the WHO Health Emergency Program.
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