Facebook will demand more information about organizations seeking to run political ads starting in mid-September.
Such as? Businesses and nonprofits will have to provide a tax-registered organization identification number, while government advertisers will have to provide a web domain or email address ending in .gov or .mil. Parties and political action committees will be required to hand over their Federal Election Commission identification number, Facebook said in a blog post.
Record-keeping: Facebook already requires some information from organizations seeking to run ads on politics in the US, including identification to confirm who they are and where they are located. They also must place a “paid for” disclaimer on ads. However, this system has repeatedly been shown to be unfit. Vice magazine managed to buy ads “paid for” by Mike Pence and ISIS, while Mother Jones showed that the disclaimers are lost when content is shared: a huge loophole.
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