Back in 2010, Microsoft began its Global Ortho Project, a plan to map every square inch of the Continental US and Western Europe at 30 cm resolution. On Thursday Bing announced that it had fulfilled the US portion of that promise. What’s meant by 30 cm resolution, incidentally? It means that a foot is equal to a pixel, and it amounts to something of an intermediate between a bird’s eye view and a street-level view, as a Verge commenter points out.
This journey began for Microsoft back in 2006 when the company acquired Vexcel Imaging and started improving its UltraCam aerial camera. We’re familiar with super-high-res images of cities and such, but it would appear that Bing’s offering is the first to do so of all remote areas, too. Bing singles out the Pueblo Bonito ruins, for example, which are rendered in impressive detail. Google Maps’s own version of the ruins isn’t so bad, to be honest, but Bing’s does appear to be a tad finer (and lacking annoying Google watermarks).
Meanwhile, elsewhere on the tech world map, Reuters reports that the next Kindle Fire (see “In Kindle News…”) will forego the more familiar Google Maps in favor of… Nokia. Two sources tell Reuters that Amazon and Nokia are joining forces to make the Fire 2’s mapping app. Reuters added that Amazon will “add location capabilities” to the new tablet, which will require a GPS chip or WiFi triangulation. You may not have known this, but Nokia is a force in mapping, having acquired the Chicago-based Navteq in 2007, in a deal estimated around US $8.1 billion. Bing Maps and Nokia Maps are closely related, sharing a “unified map design”–part of a larger strategic partnership between Microsoft and Nokia (see “A Small Phone with Large Hopes”).
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