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An Emergency Pizza Button

What took so long?

I know I’ve said this before, but this time I mean it. This may be the best idea ever.

I’ve covered life-altering, even life-saving, technology on this blog, time after time, day after day. And maybe it’s just that I’m feeling charitable, or maybe it’s just that I bumped my head earlier, or maybe it’s just that I’m very, very hungry. But there are few gadgets I’ve wanted more than this: an emergency pizza button.

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Watch this video, now, please.

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My only complaint about that video is that the music undersells how dramatic this development really is.

Before you get too excited, know that Red Tomato Pizza is, alas, a Dubai-based pizzeria; were I to place an order from here in Brooklyn, I hardly imagine it would arrive within the proverbial 30 minutes.

Now, of course, the technology actually contained within this advice is outrageously simple. Explains Mashable, the VIP Pizza Magnet “ is preset to order a pizza online and is connected to the Internet via the Bluetooth connection on a smartphone.” A text confirms your order, which you can tweak away from your default setting by logging online. Impulse buys of pizza delivery are certainly possible stateside–exhibit A: the Domino’s app–but we hardly have anything so delightfully cheeky and downright easy as Red Tomato’s offering.

It’s a brilliant marketing ploy, of course, more than it is a brilliant instantiation of technology. But boy, do I want one.

Imagine how much time this could save you. Or depending on how hungry you are, don’t just imagine it–test it. I called my local pizza place in the middle of writing this post. I was put on hold, and my simple order wound up taking five minutes and several seconds to make.

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Wasted minutes or no, I sure am looking forward to that pizza. But I’d be even happier if all it’d taken was the press of a button. American pizzerias, are you listening?

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