They say bed is the poor man’s opera – but what happens when all of us have access to all the opera – er, entertainment – we want? A new advertisement for India’s !DEA cell carrier posits that couples who have 3G-connected smartphones with access to unlimited amounts of entertainment will stop having babies.
The ad suggests “that there will be ‘No Aabaadi, No Barbaadi’ because people will be ‘3G pe Busy,’” but you don’t have to speak the language to understand its message:
The idea is simple – whenever there’s a blackout, people rediscover amorous pursuits. But if they have smartphones in hand, they’ve at least got an alternative to TV. Unfortunately, that’s not the case in real life. Studies of the effects of blackouts on birth rates find that people are not more likely to conceive when the power is out.
Don’t settle for half the story.
Get paywall-free access to technology news for the here and now.
