Pundits have been predicting the death of the term “Web 2.0” since at least 2008, occasionally with a level of schadenfreude that renders their rants hilarious, in retrospect. (TechCrunch heads for the deadpool, anyone?) In 2009 TechCrunch updated this meme with some actual data, but let’s face it, we weren’t far enough past the peak to make a prediction with any skill.
But no more! Today I’m putting a stake in the ground: “Web 2.0” will die on October 1, 2012. To arrive at this date, I simply fit a straight line to the more or less linear decline in search volume for the trend since its outlier peak in 2007. And by “fit” I mean “drew in Photoshop.”
You can see below that extending the trend out to infinity sees it cross the x-axis almost exactly three-quarters of the way through 2012. That’s the point at which the term “Web 2.0” will have become so tired and worn out that even the PR professionals who refuse to drop it will finally get a clue.
Don’t settle for half the story.
Get paywall-free access to technology news for the here and now.