The organization responsible for assigning domain names made a decision this week to shake up the familiar names used to navigate the Web. For years, people have been used to typing endings such as “.com” or “.gov” to visit websites. Soon it will be possible for companies and individuals to create their own top-level domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) announced:
New gTLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.
“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, Chairman of ICANN’s Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”
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