Earlier this week, Google announced that it had acquired Jaiku, a Finnish startup that lets people broadcast short updates about their locations and activities over the Web or to their friends’ cell phones, a concept called microblogging. The terms of the deal haven’t been announced, but regardless of Jaiku’s price tag, the purchase could be a significant one. Google has long been rumored to be working on a mobile phone, or “gPhone”; Jaiku was originally developed as software for cell phones, and one of the company’s cofounders, Jyri Engeström, was a product manager at Nokia.
While Google has refused to comment directly on whether it’s developing mobile-phone products, its activities over the past few months indicate that it is. Google has announced its intention to bid on a large swath of spectrum in early 2008; it has acquired a mobile-phone software startup, Android, based in Palo Alto, CA; and in a handful of public statements, representatives of the company have alluded to trying to make the mobile experience better. When asked for comment, Google referred to its public statement about the purchase: “Although we don’t have definite plans to announce at this time, we’re excited about helping to drive the next round of developments in Web and mobile technology.”
Jaiku’s acquisition also signals that microblogging, a pastime popularized by a service called Twitter, is more than just a passing fad. (See “Is Twitter Here to Stay?”) Jaiku, Twitter, Pownce, Plazes, and Facebook all let people send updates to their friends (and the rest of the world, if they so desire) about what they are doing and where they are. The services differ slightly, but the idea is the same: to give friends, family, and even interested strangers a simple way to stay involved in your life. Jaiku and Twitter are the most similar of the pack. Jaiku doesn’t have as many users as Twitter, the largest of the services, but it does offer some extra features, including downloadable software for the Nokia S60 phone. With the software, the user can revise his or her Jaiku profile from the phone, or browse the phone’s contact list to select people to receive microblog updates.
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