A few months before I took my position at Technology Review, I started work on a digital publishing company. It’s strictly DIY, which means it’s self-funded for now. Everyone working on the project is doing so out of the kindness of their hearts – and my writers are toiling away on their books.
The methodology behind the company: all digital, all the time. We’re going to deliver books targeted at specific groups (i.e., the kinds of books I find interesting), and we’re going to offer them in a variety of ways: .txt, .doc, .pdf, e-books, and hardback/softback. It’s not difficult to do – and it’s not pricey either. I can put out a book for under $5,000, and have it available (and book quality format) in a multitude of places.
It’s unclear to me why there isn’t more of this going on (although truth be told, I’m not an insider in the book publishing industry – so maybe it is and they just haven’t called me).
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