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Five ways to embrace “real-time marketing,” served up by a best-selling business author.
Marketers sift through a trillion tweets and blogs for nuggets of wisdom.
Author Gary Shteyngart discusses his vision of “the äppärät.”
Lessons from Web and mobile campaigns that yielded real-world business results.
With the rise of social networks, game designers are finding new paths to desired outcomes.
B. J. Fogg’s lab at Stanford focuses on the ways technology can influence behavior.
How unauthorized video producers are “brand-jacking” companies and forcing them to rethink the way they market.