Preventing Movie PiracyResearchers are developing tools to thwart the copying of films in theaters.
Last month, we ran a story about an experimental device for locating and blocking cameras ("Lights, Camera -- Jamming"). Here we look at another set of technologies aimed at dissuading would-be bootleggers.
The movie industry has a problem. According to the Motion Picture Association of America (MPAA), Hollywood loses billions of dollars a year on illegally sold copies of movies. The losses are impossible to calculate accurately, of course, since it's unclear how many of the people who download copies over the Internet or pay a few dollars for a pirated DVD would have paid $9 to $20 for a theatre ticket or legal DVD. Nonetheless, studios and theatre owners are eager to find ways of safeguarding their intellectual property. Paris-based Thomson, which provides technology to the entertainment and media industry, is exploring methods for thwarting at least one type of bootlegger: the covert camcorder user. The company's technique involves inserting "artifacts" -- extra frames, flashes of light, or pixelated grid patterns -- into a movie during its digital-processing phase, before it's shipped to theatres. The goal is to mar a camcorder recording without degrading the images moviegoers see, says Jian Zhao, chief technology officer of subsidiary Thomson Content Security in Burbank, CA. The artifacts exploit the differences in the way a human brain and a camcorder receive images. In the technique that's furthest along, extra frames -- with the words "illegal copy," for instance -- are inserted into the film. These warning words flicker by at a frequency too fast for the human brain to process -- yet they appear in a camcorder recording. This difference is possible because movies are projected as a series of still shots. Film projectors flash 48 images per second (24 frames are collected each second, but each frame is flashed twice) and high-end digital projectors can flash even more, according to Thomson researchers. The limit for human visual processing is around 45 flashes per second; above that, a flickering image appears continuous. Furthermore, camcorders do not average frames, as eyes and brains do. Instead, they're sampling devices that take a series of snapshots -- collecting many more frames per second than our visual systems. Hence, frames that eyes would miss show up in a camcorder recording -- and are reproduced on a video screen when the recording is played. Using extra frames to obscure a recording isn't as straightforward as it seems, however, since camcorders could theoretically be set to a sampling frequency low enough that they'd miss the hidden message, says Zhao. That possibility requires counter-countermeasures, such as randomly adjusting the frequency at which the extra frames appear. Camcorders can't yet adjust their sampling frequencies quickly enough to keep up and produce a quality recording. But camcorder technology will continue to evolve, says Zhao, "and thus, we've got to evolve." In addition to the frame-insertion technique, Thomson is working on incorporating additional sabotaging mechanisms into its system, such as projecting ultraviolet or infrared light onto the screen and washing out camcorder pictures. Aware that the easy counter-measure to this is simply to place a filter over a camcorder's lens, Zhao says their system is being designed to combine many different wavelengths, so that finding the perfect filter would be difficult.
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Comments
Does anybody know if i am right about it?
07/05/2006
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If you are too cheap to buy the real DVD or go to the theatre, why not just rent it at the video store for a couple bucks?
Are people really so impatient that they can't wait for the DVD? But they are willing to watch a crappy bootleg shot in the theatre? I don't get it.
If we were talking about bootlegs digitally copied from the commercial DVD, I could see the conern.
This is like worrying about kids with cassette decks holding a mic up to a transistor radio and "bootlegging" songs off the radio.
07/05/2006
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07/08/2006
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07/09/2006
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07/05/2006
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Unsure how this will turns out, but isn't it a possibility for the viewers of these "Illegal Movie" framed films to ... maybe ... subconsciously perceive that this is also a pirated film. Hence, ruining the inexplanable feeling of the film shown?
07/05/2006
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I think a better way to do this would be to put those annoying FBI and Interpol warnings in subliminal frames. That way, they could get the message to us, but we wouldn't feel angry for having to wait for the movie to start. In fact, they could put it throughout the movie rather than just a few seconds before it.
Hmm...I might tell Thomson about that. ;)
07/07/2006
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1) Some people can perceive higher frame rates than others. Personally I can tell when a single film frame is different from the others. This article seems to imply that, at least for digital projection systems, they'll be able to flicker the frames faster than that. What they're missing is that the human eye is rarely stationary. If your eye is traveling across the screen at the moment of the flicker, the frames will not correctly "average out" and it will probably become noticeable, if not annoying. (I've found it distracting that some cars now have LED tail lights that flash off and on, probably at around 60Hz. I only notice it because my eye moves while I'm driving.) The upshot is that they're going to make seeing a movie in a theater a more annoying experience, even if it's on a subconscious level ... not exactly what they want.
thedoc
07/05/2006
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07/28/2006
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2) If it really does discourage video-capture piracy, it will only INCREASE the value of the pirated content. Since pirated copies will be harder to come by, there will be MORE incentive for people to pay money to pirates to get the content faster.
3) Much of the Movie piracy comes from leaks elsewhere in the chain, either from leaked review copies or from somewhere in the editing or production process. If the value of a pirated copy INCREASES, it will be easier to convince people with early access to the content to leak it.
I have some suggested solutions, but due to this website's message size limits (I got a Microsoft.net crash message :-), I'll post them separately.
thedoc
07/05/2006
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IMHO - The only way the studios can realistically stop piracy, is to "cut off its air supply", not by making it harder, but by making it less necessary. That could be done by things like:
1) making DVD's available at the same time as the movie sold exclusively via theaters (i.e. as you leave the movie you could buy the DVD and go home and watch it with the commentary...), or loan it to a friend to encourage them to see/own it.
07/05/2006
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2) Releasing a low-quality encoding of the movie (e.g. low resolution, mono, and/or pan-and-scan) for free on the internet about the same time as the movie. If the movie is any good, it'll help build word of mouth and help sell tickets and DVD's. Free advertising is never a bad thing. If it is "good enough" it will also reduce the incentive for people to pirate better versions. It could still be low enough quality that if someone pressed it onto a real pirate DVD, their customers would complain about the crummy quality. They should also make it easy for the viewer to "click here to purchase a high-quality DVD" or "click here to buy theater tickets".
3) Release movies in all "regions" simultaneously.
07/05/2006
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The studios (and music recording companies) need to learn that their added-values are: purity, convenience, and extra features. They need to learn that people will PAY for those things, and that "Internet piracy" should be considered free advertising -- the way "radio play" has always been considered free advertising for musical recordings.
Anyway. Sorry for the posting storm. (This website's comment system sucks!)
thedoc
07/05/2006
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MPAA: Go figure it out for yourself.
07/05/2006
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07/06/2006
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Only in the current market scheme. DVD piracy is only a big deal because they only way to get current movies for home viewing conveniently and cheaply is via pirates.
> They'd lose a lot of revenue ...
Compare the profit margins for theaters of $6 popcorn (~$5.50), a $10 ticket (<$4) w/a limited number of seats, and a $30 DVD (~$20). If "instant DVDs" were only available from theaters, which do you think theaters would rather sell? "Instant DVDs" might even command a premium price, especially if released as limited editions or bundled with popcorn to take home. Theaters could even sell them to people whom they had to turn away due to sold out showings, turning lost revenue into profit!
07/07/2006
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Then selling DVDs on the way out isn't going to cut into ticket sales much. :-)
Making better movies and making theatrical viewing more special and enjoyable are other parts of my "solutions". Theater-going is an inherently social experience, they should capitalize on that. Would selling "Rocky Horror" DVDs cut into ticket sales? Not likely. I even doubt that "Lord of the Rings" sales were significantly impacted by home viewing. Personally, I watched the first two movies on cable just before going to see the third in a theater. I didn't want to wait months or years between episodes. If I could have watched parts 1, 2 and 3 on successive nights in theaters, I probably would have done that instead.
07/07/2006
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IMHO - The only way the studios can realistically stop piracy, is to "cut off its air supply", not by making it harder, but by making it less necessary. That could be done by things like:
1) making DVD's available at the same time as the movie sold exclusively via theaters (i.e. as you leave the movie you could buy the DVD and go home and watch it with the commentary...), or loan it to a friend to encourage them to see/own it.
07/05/2006
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there will be a modified camera within a month of this technology's release. not all theatres are run like the MPAA would like them, particularly foreign ones. gives someone with enough to time to overcome these measures and in the meantime the bootleg audience will tolerate the nuisance
07/05/2006
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07/06/2006
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You're right, our eyes don't function like a camera. That much we understand. However, because of this difference, how is it possible that we will see what the camera saw when it's played back? We didn't see it the first time; why would we see it the second time?
07/07/2006
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07/11/2006
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07/09/2006
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Nisi falor.
Monsterboy
08/21/2006
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Oh yeah, I'm above the fray here.
07/09/2006
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Piracyhater
01/19/2007
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