Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Connectivity

Datacoup Wants to Buy Your Credit Card and Facebook Data

Datacoup will pay for your online data, then use it to provide insights on consumer behavior.

Many businesses depend on people’s personal data, but the people who own that data usually get no financial benefit from it.

Datacoup, one of the first companies to offer people money in exchange for their personal data, has finished a closed trial of its service and is now opening it to anyone (see “Sell Your Personal Data for $8 a Month”).

Datacoup will pay up to $10 for access to your social network accounts, credit card transaction records, and other personal information, and will sell insights gleaned from that data to companies looking for information on consumer behavior. Talks are in progress with major consumer brands and financial institutions, says Matt Hogan, CEO of the startup.

Whether an individual user gets the full $10 a month or not depends on which streams of data he’s willing to share. Options include debit card and credit card transactions, and data from Facebook, Twitter, and LinkedIn.

Datacoup won’t provide raw data to companies. Instead, it will provide results of analyses performed on that data. For example, a company might ask Datacoup to provide information on how often women in a certain age group mention coffee on Facebook on the same day they use their credit card in a coffee shop.

Donald Waldman, a professor of economics at the University of Colorado, says services like Datacoup may provide useful insights about the perceived value of privacy. “The fact that people do value their information seems obvious, but the question is, how much do they value it?” he says.

Data streams like those that Datacoup collects could turn out to be worth more than $10 a month. Tens of thousands of people already receive $100 a month from a company called Luth Research in return for very detailed data from their smartphones, tablets, and PCs (see “How Much Is Your Privacy Worth?”).

Hogan expects the price that Datacoup offers people for their data to change as his company assesses the supply of customer information and demand from companies willing to pay for analyses of that data. “The market will decide,” he says.

AI is here.
Own what happens next at EmTech Digital 2019.

Register now
More from Connectivity

What it means to be constantly connected with each other and vast sources of information.

Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.