A View from Tom Simonite
Twitter Experiments With a Private Feed
Two experimental Twitter “apps” that create a personalized, private feed of recommendations could be joined by many more.
Twitter’s main feature is that everyone’s updates mingle in one vast, public stream, even if each person has a filtered view of it. But two experiments being run by the company suggest it is dabbling with the idea of offering people private and personalized feeds alongside the public one.
The experiments may provide a preview of how Twitter will further expand a service that started out simple but is now becoming more complex (see “Facebook and Twitter Are Converging”).
Opting in to the experiments involves following two special Twitter accounts, which then send personalized messages using the service’s direct message function.
The first of these experiments, @magicrecs, was launched in June. Its followers receive direct messages containing recommendations for other Twitter accounts and tweets that may be of interest. The account’s profile says that it will also recommend “content,” although I’ve not seen any reports of that happening yet.
A second experimental account with a similar design appeared earlier this month. Called @eventparrot, it sends its followers personalized updates on breaking news via direct messages.
Making these services regular accounts that people follow to opt in to is a clever way to introduce this new kind of function without changing Twitter’s overall design much. Twitter could build many more of these services—they’d inevitably be referred to as “apps”—and even make money by using them to push targeted ads.
Perhaps we’ll see @eventparrot joined by @weathertoucan (local weather forecasts), @musicloon (song suggestions based on the accounts you follow), and @dealshawk (personalized offers near your current location).
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