Mobile Summit 2013 - Tim Cadogan - OpenX - Rethinking Advertising for a Multi-Screen World
Tim Cadogan is the chief executive officer of OpenX. One of the world’s leading providers of digital and mobile advertising technology, OpenX enables businesses to manage and maximize their ad revenue with a unique software-as-a-service platform combining ad serving, an ad exchange, a supply-side platform, and content valuation.
From 2003 to 2008 Tim was at Yahoo, most recently as senior vice president of global advertising marketplaces overseeing the primary advertising product lines at the company, including display, search, and video. Previously at Yahoo, as vice president of search, he was responsible for both the consumer search and paid search businesses. Tim has also served as vice president of search at Overture (formerly GoTo.com) and a consultant at the Boston Consulting Group and McKinsey & Company. Tim earned his BS from the London School of Economics, his MPhil from Oxford University, and his MBA from Stanford University.