Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Kevin Bullis

A View from Kevin Bullis

Maker of World’s Most Boring Car Stops Making Cars

Coda Automotive’s uninspired EV failed to rouse customer interest.

  • May 1, 2013

The U.S. Department of Energy is being criticized for lending large sums of money to companies that went on to fail, like Solyndra, or appear to be on the cusp of failure, like Fisker Automotive (see “Why Tesla Survived and Fisker Won’t”). But here’s a company it turned down, and for good reason.

Coda Automotive, the maker of an entirely non-descript electric car that it had hoped people would pay $45,000 for, asked for loan money but didn’t get it. It declared bankruptcy today, suggesting that, in fact, people wouldn’t pay for it.

The company was pretty clearly a long shot from early on (see “A Startup’s Electric Sedan May Be First on the Road”). At one point it had a slim chance of beating the major automakers to market with an electric vehicle. But there was little to distinguish the company’s vehicle, certainly not enough to make them take a chance on an unknown automaker. 

Tech Obsessive?
Become an Insider to get the story behind the story — and before anyone else.

Subscribe today
More from Sustainable Energy

Can we sustainably provide food, water, and energy to a growing population during a climate crisis?

Want more award-winning journalism? Subscribe to Insider Online Only.
  • Insider Online Only {! insider.prices.online !}*

    {! insider.display.menuOptionsLabel !}

    Unlimited online access including articles and video, plus The Download with the top tech stories delivered daily to your inbox.

    See details+

    What's Included

    Unlimited 24/7 access to MIT Technology Review’s website

    The Download: our daily newsletter of what's important in technology and innovation

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.